/ junkwize

/ garbage in

/ a pile of seo

The new build forms the nexus of an integrated and interconnected digital marketing strategy in a constant bid to generate more, better quality leads and draw more eyes towards the brand by ranking ever higher atop the rubbish pile.

Junkwize was essentially founded by an SEO nerd and so all channels of digital marketing came under the project scope and scrutiny of the wider marketing team. The objective was to design a functioning and high-converting website that justified the paid search team’s retainer.

And so it didn't look like this anymore.

/ recycling data

The user’s goal on the site is simple: to book a rubbish collection van. Having collated extensive user analytics data and behavioural insights, the new design tackled the obstacles facing users in making a booking, creating a vastly simpler and quicker conversion process, irrespective of the traffic source and landing page.

The results were a 21% lower bounce rate, a 44% increase in overall pageviews and a 50% increase in successful booking completions.

This had such a profound impact on the business that Junkwize were able to double their fleet of vans. One can only hope that their green credentials remain intact with twice the number of gas-guzzling, rubbish collection units on the road. One can only hope.